World Elder Abuse Awareness Day on Sunday shines a spotlight on the often-hidden suffering endured by older people.
Elder abuse takes many forms – physical, financial, emotional, sexual, psychological and even neglect – and is often perpetrated by those in positions of trust. Ayanda Matthews, a GM at Rand Aid Association, says the day is a powerful reminder of society’s duty to defend the dignity, safety and well-being of senior citizens.
“Each year, a large number of older persons are abused, neglected or exploited. Most of these cases go unreported,” says Matthews. “June 15 is World Elder Abuse Day. Let us all get involved in our communities to help our older persons enjoy their lives with dignity and respect.”
The Rand Aid Way
Rand Aid, a long-standing advocate for the elderly, is proactively working to create safe and fulfilling environments through its new initiative, The Rand Aid Way. Officially launched earlier this year, the campaign promotes a culture of compassion, accountability and respect at all Rand Aid villages and care centres. “By fostering strong relationships and empowering residents to be active community participants, The Rand Aid Way creates a culture where abuse is far less likely to go unnoticed or unchallenged,” says Matthews.
Be mindful
Paulina Namo, nursing services manager at Rand Aid’s Thembalami Care Centre, emphasises that abuse can sometimes be unintentional, arising from caregiver stress or a lack of understanding.
“Some people bribe elders for their pension or leave them alone for hours,” says Namo. “They may not have bad intentions but simply don’t know how to support their loved one.”
In today’s fast-paced world, elders are increasingly isolated as extended family living becomes rare. Respecting elders, Namo says, starts with small, mindful actions – listening, preserving their routines and honouring their cultural preferences. “If you no longer have a grandparent, adopt one in your community,” she suggests. “You don’t need money to make a difference – just your time and respect.”
Watch for these signs
Warning signs of elder abuse include:
• Unexplained injuries,
• Poor hygiene,
• Weight loss,
• Withdrawal, or
• Frequent tension with caregivers.
Matthews urges anyone who suspects abuse to act immediately. “It is not your role to verify the abuse. Simply report it to your nearest Department of Health and Social Development office, or contact a social worker. If the situation is urgent, call the police or an ambulance.
“Not reporting elder abuse is a criminal offence,” she stresses. “Do the right thing and speak up.”
To learn more about Rand Aid and how it is championing care for the elderly, visit www.randaid.co.za.
Rand Aid’s Ayanda Matthews.
